The logo should have a space at least equivalent to its height above and below it, and either side should have a minimum space equivalent to the width of the K.

Please adhere to the following rules around logo use.

Things to avoid when using our logo.

Dark overlays can be used to ensure content is legible when used with imagery. Where sufficient space is available, no overlay is necessary, as in the last example.

In digital formats, our Evergreen prints are used primarily as backgrounds for social content.

When on a ditsy print, a scalloped border should be used to isolate the logo so that it's clearly legible.

When against a floral with ground space, the elements should be cut away so that the logo/copy can be nestled amongst the natural flow of the print.

Collaborations use a capitalised 'X' in our hand-written font, Rumpi. 'London' is not needed for collaborations.