Cath Kidston - Our Voice

“Charming, cheerful, and quintessentially British.”

Cath Kidston evokes a sense of nostalgia with vintage aesthetic, often using playful language and a friendly, approachable style. We create a sense of warmth, comfort, and a touch of whimsy, resonating with customers who appreciate classic designs and a lighthearted, optimistic outlook.

Personality

We celebrate the things that make us distinctly British with our characteristic wit and charm. We celebrate our near 30 years of heritage, all with a confident, forever-forward perspective.

Artistry

We are artists first an foremost, with a commitment to the craftsmanship of print. We share our process with our community, bringing them on the journey of each piece made with love-from paint brush to finished product.

Femininity

Nostalgia is also at the heart of the Cath Kidston brand, inspiring designs that celebrate cherished memories, vintage charm, and the comfort of home.

Kindness

Kindness is a core thread in Cath Kidston’s DNA, reflected in its thoughtful designs and warm, welcoming spirit.

Nostalgia

Nostalgia is also at the heart of the Cath Kidston brand, inspiring designs that celebrate cherished memories, vintage charm, and the comfort of home.

Joy

We evoke real emotion in our customers with collections that bring joy to the every day, building an authentic message centred on kindness, joy and love - all with a playful smile and a wink.

We are the friend you've known for years. The charming, funny optimist. How we speak is conversational, real-life. If you wouldn't say it out loud, we wouldn't say it in copy.